Línea Directa Aseguradora is the market leader in direct sales of car, motorbike and home insurance in Spain. Fourteen years after being set up, it currently occupies fifth place in the ranking of motor insurance companies in our country, with over 1,850,000 customers. Its innovative business model, based on technology and quality, has allowed it to maintain the highest growth rate in the sector without resorting to mergers or takeovers.
More than 36% of Línea Directa´s new business currently comes from the Internet, which makes it the market leader in car, motorbike and company insurance sales via this distribution channel, always at the most competitive price. Furthermore, in only three years it has sold over 141.000 Home Insurance policies, a sector which it entered in late 2007 with a revolutionary product which allows the customer to design his or her own insurance, selecting between 1 and 23 different types of cover, according to his or her personal requirements.
Línea Directa is 100% owned by Bankinter, who offer us their expert knowledge of the Spanish financial market, a guarantee of quality and a business model based on alternative lower cost distribution channels as well as making the most of the benefits offered by the very latest technology.welcome to Línea Directa >>