The keys to success lie in the contact and absence of any intermediaries when purchasing our insurance, being pioneers and leaders when it comes to using direct channels - telephone and the Internet - and the most advanced technological tools. We also stand out for product specialization, business dynamism and our competitive prices.
In addition, at Línea Directa we are also governed by some basic operating principles that ensure the proper functioning of the company, such as: innovation , which drives us to improve every day in what we do; quality, which makes us always seek excellence in our products and services satisfying the needs of our customers and, of course, people, who we work for and on behalf of and without whom Línea Directa would not be such a talented organization.
We are the insurance company that has maintained the highest growth rate in the industry. We have more than 2 million customers who have already placed their trust in the more than two thousand employees that currently make up our workforce.
Línea Directa is 100% owned by Bankinter, one of the leading banks in Spain and one of the most innovative financial institutions in the world.