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Cookies policy

When you browse our webpage, your browser may download our own or third party cookies. This privacy policy explains what cookies are, what kind of cookies we use and how to set your browser to refuse cookies.

What are cookies?

Cookies are text or image files sent to a browser from the web server of the pages you visit. These files, once installed in your browser, make it possible to collect information regarding the websites visited and the connection time for the purpose of analysing system performance, identifying incidents and problems that may arise and solving them in the shortest time possible, continuing to offer the services you request, with a better understanding of your preferences and the ability to offer other services.

Types of cookies

According to the entity that generates them:

Own cookies: are those that are sent to the terminal user's computer from a computer or domain managed by the editor itself, and from which the service requested by the user is provided.

Third party cookies: are those that are sent to the user's computer from a computer or domain that is not managed by the editor, but by another entity that processes data obtained through cookies.

According to the period they remain active:

Session Cookies: These are a type of cookie designed to collect and store data while the user accesses our web pages. These cookies are temporary and are deleted from your computer when you finish browsing the website.

Persistent Cookies: These are a type of cookie in which the data is still stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

According to the purpose for which they are used:

Technical Cookies

These are cookies that enable the user to browse a web page, platform or application and the use of the different options or services that exist within it, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access areas, remembering the elements that make up an order, carrying out the purchase process of an order, making the request for registration or participation in an event, showing the location of our services, enabling access to multimedia content, using security elements during browsing, storing content for the dissemination of videos or sound, or sharing content through social networks. It is not possible to deactivate technical cookies as they cause errors and failures in the utilities integrated into website navigation.

Company

Entity

Type

url


Línea Directa

Línea Directa

Session


Google Youtube

Third Party

Session


Vimeo

Third Party

Session


Tealium

Third Party

Session


Google Tag Manager

Third Party

Session


Advertising

Thanks to these cookies, we can more effectively manage the spaces where our advertising appears, either on our own website or on third party sites (for example, they allow us to know how many people have clicked on the advertisements published elsewhere on the web). Although not necessary for navigating the site, they allow us to show you advertisements tailored to your preferences after analysing the behaviour of each user in the website (for example, if you come to our website looking for car insurance, we can show you car insurance deals similar to the ones you searched for).

Company

Entity

Type

url


Google Adwords Conversion

Third Party

Persistent


Marín Software

Third Party

Persistent


Tradedoubler

Third Party

Persistent


AWIN

Third Party

Persistent


Adclear

Linea Directa

Persistent


Advertising and Profiling

These cookies are used to create user profiles based on your personal preferences, interests, as well as your browsing behaviour, and to display advertising based on that behaviour. As these cookies are not necessary for the correct functioning of the Línea Directa website, the user has the option of activating or deactivating them.

Company

Entity

Type

url


Google Adwords Remarketing

Third Party

Persistent


Weborama

Third Party

Persistent


Ekomi

Third Party

Persistent


MouseStats

Third Party

Persistent


Double Click Floolight

Third Party

Persistent


Analysis

These cookies help us understand how each user interacts with our website (e.g. which pages generate the most interest, how many people have visited the site, the average time of a visit to the site, etc.). This information is anonymous and only provides statistical data in order to know what most interests our users and how we can improve the supply of products and services, the operation of the site or the user experience. Although they are not required to browse (lineadirecta.com, penelopeseguros.com, aprecioseguros.com y vivaz.com), we would like you to help us to improve by accepting these cookies, which shall at no time store any personal information about you.

Company

Entity

Type

url


Customising cookies while browsing

It is possible to personalise the use of cookies that we use during your website navigation. You can do so by clicking here.

Setting, disabling and blocking cookies in your browser

Línea Directa is not responsible for the content and accuracy of third party privacy policies contained in this cookie policy.

In the event that you subsequently wish to delete the cookies that have been stored on your computer and which necessarily require your consent, you may do so by using the tools provided by your browser for these purposes. Depending on your browser, the following links detail the procedure for deactivating such cookies: